When The Phone Rings 101: Mastering the Art of Lead Qualification

Remodeling companies spend enormous amounts of money on marketing & advertising to generate leads. Yet, when the phone does ring, the prospect is usually greeted by the least trained person in the company. The first impression your employee makes with a prospective customer can make or break every dollar of effort you’ve invested in those lead generation methods. 

<< Available to Remodelers Advantage Members Only >>

 Learn How To Increase Your Sales By Qualifying More Accurately On The Phone!

First Class On August 24th:

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Remodelers Advantage Logo

Chip Doyle, Sandler Sales

Mastering the Art of Lead Qualification

Certainly we want to be able to properly qualify which homeowners merit an appointment. But some remodeling companies have increased their sales by 40% simply by qualifying more accurately on the phone!  

In this training, we will reveal the best practices for:

  • The 3 proper criteria to qualify a lead over the phone (it’s not what you think!). 
  • How to properly use a lead intake form. 
  • What information should be uncovered in the lead intake call. 
  • How to manage the conversation. 
  • Role playing the conversation with a realistic homeowner.
  • Role playing the conversation with an unrealistic homeowner.
  • How to politely disqualify a homeowner so they don’t get upset.
  • How to properly manage the homeowner’s expectations.
  • How to tee up the appointment to improve the success of the salesperson once they arrive at their home.
  • What to do if you don’t have enough leads.
  • What to do if you have too many leads.
  • Best (and worst) practices of lead intake based on working with hundreds of remodeling companies.
  • The research you should do before calling a homeowner who has made an inquiry on your website or social media.
  • Time saving measures the LIP can use on the phone to assist the salesperson’s time later. 
  • Why a detailed budget discussion on the phone prior to the appointment is absolutely costing you hundreds of thousands of dollars every year!

Each company that signs up for this training will receive 2 seats. One for the Lead Intake Person (LIP) and one for the LIP’s manager. It is crucial that management understand these innovative best practices to adequately support the person answering the phones.  

The "When the Phone Rings 101" Course Includes:

  • Video Conferencing 
  • 4 live training sessions with Sandler trainer Chip Doyle 
  • Lead Intake Forms That Can Be Tailored  


Available to Remodelers Advantage Members only  

Your Investment: members $1,250.00 (up to 2 participants allowed*)

Dates & times for this course are:

  • August 24th, August 31st, September 7th & September 14th, 2017
  • 9:00 AM Pacific / 12:00 PM Noon Eastern
  • Sessions will be 55 Minutes


*Recordings are not allowed and there are no makeups. However, since each company has 2 seats, they may elect to have a stand in if someone else must be absent.